I created a distinctive brand identity for MatchPoint that effectively addresses energy of the tennis tournaments.

To differentiate MatchPoint from other tennis brands, I developed a dynamic and modular brand system making use of the golden ration in Illustrator, which not only captures attention but also enhances engagement. This energetic identity is carried out in Photoshop to bring it to life in mockups and poster design, standing out in the competitive sports arena while providing a cohesive experience across digital platforms, packaging, and promotional materials.