Redbull x BluJays
2025
Branding | Visual Identity
Team
Solo Project
Time Frame
5 weeks
Redbull x BluJays
2025
Branding | Visual Identity
Team
Solo Project
Time Frame
5 weeks
Redbull x BluJays
2025
Branding | Visual Identity
Team
Solo Project
Time Frame
5 weeks
I designed a premium collectible package for the collaboration between Red Bull and the Toronto Blue Jays that captures the excitement of sports while celebrating the Blue Jays' return to the World Series since 1993. Utilizing design principles and Adobe Suite tools, I transformed a limited-edition Red Bull can into a collectible item that embodies energy, sport, and brand storytelling.
The visual design emphasizes the Toronto Blue Jays’ identity through the use of team colors and a hand-drawn illustration of Vladimir Guerrero Jr. Halftones, layered shadows, and diagonal compositions introduce depth and movement, reflecting both the game of baseball and Red Bull’s brand ethos.
I designed a premium collectible package for the collaboration between Red Bull and the Toronto Blue Jays that captures the excitement of sports while celebrating the Blue Jays' return to the World Series since 1993. Utilizing design principles and Adobe Suite tools, I transformed a limited-edition Red Bull can into a collectible item that embodies energy, sport, and brand storytelling.
The visual design emphasizes the Toronto Blue Jays’ identity through the use of team colors and a hand-drawn illustration of Vladimir Guerrero Jr. Halftones, layered shadows, and diagonal compositions introduce depth and movement, reflecting both the game of baseball and Red Bull’s brand ethos.
The unboxing experience was thoughtfully designed to enhance user interaction. A magnetic hinge adds a touch of exclusivity, while the interior features a black panoramic scene that creates contrast and focuses attention on the can as the centerpiece. This carefully curated visual moment amplifies the emotional impact of the design.
